The AI+ Writer Practitioner course is designed for content creators, marketing and SEO specialists, journalists, business professionals, and writers looking to harness Artificial Intelligence for content creation. The course delivers practical, industry-relevant skills that enable these professionals to produce high-quality, SEO‑optimised content, streamline workflows, and leverage AI tools to enhance productivity and creativity across writing and communication roles.
Throughout the course, learners will explore key areas including AI content creation, advanced prompt engineering, SEO optimisation, editorial workflows, and strategies to monetise AI writing skills, supported by hands-on tools and real-world applications. With a strong emphasis on practical application and efficiency, the course equips students with the experience to use AI for faster content generation, improved quality control, and innovative writing practices, while preparing them for future trends in AI-driven content creation.
Exam and certification
This course prepares students for the corresponding certification. The exam/assessment is completed online and provided as part of the course content.
The exam is:
90 minutes
50 multiple choice / multiple response questions
Pass mark is 35 out of 50 (i.e. 70%)
Online via AI Proctoring platform

